The hire of former Break Media exec Greg Siegel as SVP Development and Production represents the latest move by Legendary to further expand its recently developed Television and Digital Media divisions, headed by Bruce Rosenblum. In his new role, Siegel will oversee development and production of premium original content for digital distribution channels including VOD, AVOD and SVOD. He will also forge talent and producer deals and oversee the company’s digital entertainment projects. Siegel will report to Tom Lesinski, President, Digital Content and Distribution.
Previously, Siegel served as SVP Entertainment Development at Break Media. In that role, he led the digital company’s entertainment partnerships, and film and television initiatives, including producing the cross-platform feature Higher Power. He also oversaw Prototype, a digital short film competition he created in partnership with New Regency Productions. He was formerly a talent agent at Endeavor.