As she just marked her 10th year anniversary atop CBS Entertainment, Nina Tassler has been promoted to Chairman of CBS Entertainment and has signed a new contract that will keep her at the network through 2017. Tassler continues to report to her long-time boss, CBS Corp. president and CEO Leslie Moonves.
Tassler oversees CBS’ entertainment programming across primetime, daytime and late night, and the promotion reflects the success the network has had on her watch. CBS has been the most watched network for 10 of the last 11 years, with Tassler adding such series to the primetime lineup as comedy hits The Big Bang Theory and How I Met Your Mother, critical darling The Good Wife, strong procedurals Person Of Interest, Blue Bloods and Elementary — all sold in syndication — and Emmy-winning reality show Undercover Boss. Tassler also landed an elusive summer scripted series hit last year with Under The Dome, something the broadcast networks have struggled to do for two decades. She recently guided CBS’ re-entry into the long-form arena with a new programming unit and a green light for miniseries The Dovekeepers. Additionally, the network’s daytime lineup, where Tassler introduced The Talk and Let’s Make a Deal, has done very well, setting all time highs this season. “Nina’s creative instincts, programming savvy and leadership skills have helped form a hit-making machine that has fueled the Network’s success and benefited the Company’s bottom line,” said Moonves. “She’s been a friend and colleague for 25 years, and I’ve witnessed first-hand the genuine and positive energy, as well as hands-on skills, she brings to every facet of the creative process. There are very few executives with her track record of consistently achieving high-level success in all forms of entertainment programming.”
In Tassler’s new role as chairman, a dotted line of reporting has been added to her for Entertainment division matters in the network-wide support areas — ad/promo, research, consumer products, digital — with those departments still working for all areas of the network –News, Sports, etc — and still maintaining their solid line reporting to their existing supervisors. With Tassler’s new agreement, she joins NBC chairman Bob Greenblatt who last fall also extended his contract through 2017. Now three of the top programming executives at the broadcast networks, Tassler, Greenblatt and Fox’s Kevin Reilly, hold chairman titles.
In her previous role as CBS head of drama, Tassler developed the hugely successful CSI franchise. She joined CBS in August 1997 as VP, Drama, CBS Productions, before moving to the Network as SVP of Drama Development in 1998, eventually becoming President of Entertainment in 2003. Before joining Moonves at CBS, Tassler worked for him at Warner Bros. Television, where she headed the drama department and helped develop ER.