indexIt wasn’t that long ago when CAA‘s foray into the sports game was eyed with some skepticism. That was before WME’s acquisition of IMG, a property that CAA also chased until it dropped out when the bidding got crazy. CAA is still adding to its sports department, the latest move coming with the acquisition of corporate hospitality and event management concern Inside Sports & Entertainment Group.

CAA Sports, a division of Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, has announced that it has acquired Inside Sports & Entertainment Group. The full-service corporate hospitality, event management, and marketing company, started in 2004, is led by founders Alan Baum and Ety Rybak, partners Jim Zissler and Jason Zinna, and industry veteran Richard Ebers. ISEG is now a wholly owned subsidiary of CAA Sports.

“We have enjoyed a long-standing relationship with the team at Inside Sports & Entertainment Group, and have always been impressed by their stellar reputation, commitment to customer service, and level of innovation,” said Michael Levine, Co-Head, CAA Sports. “This expertise will be complementary to our existing sales and marketing efforts, providing a suite of additional service opportunities for our clients in such areas as corporate hospitality, event management and production, and beyond.”

Inside Sports & Entertainment Group works in the areas of corporate hospitality, event management, experiential marketing, integrated marketing, corporate appearances, and digital services, among others. The company has partnerships with teams, leagues, venues, and properties around the world; manages more than 250 events a year, including corporate events, hospitality experiences, personal appearances, and meetings; conceptualizes and facilitates full-scale hospitality programs; and develops national and global integrated marketing campaigns for Fortune 500 companies. Inside Sports & Entertainment Group roster of corporate customers includes Microsoft, Morgan Stanley, Verizon, Merrill Lynch, Goldman Sachs, American Express, Ericsson, Cushman & Wakefield and many others.

“Becoming part of the CAA Sports family is a dream partnership for us, especially being able to work alongside two of the best executives in the sports business, Michael Levine and Howard Nuchow, and their accomplished team of sports executives,” said Alan Baum, President, Inside Sports & Entertainment Group. “Having worked with CAA Sports over the years, we are excited to have access to the amazing resources this partnership will enable us to offer our customers and look forward to what we know will be a new era for Inside Sports & Entertainment Group.”

CAA Sports’ industry-leading Property Sales team is comprised of many of the most accomplished executives in sports, with experience ranging from professional teams and leagues to agencies and brand management. CAA Sports has negotiated more than $1 billion in sponsorship transactions within the past 15 months on behalf of such clients as the San Francisco 49ers, Madison Square Garden, FC Barcelona, Los Angeles Dodgers, Chelsea FC, Seattle Sounders, USTA, and NCAA.

Since forming its Corporate Consulting division in October 2011, CAA Sports advises/manages/activates more than $1.2 billion in sponsorship rights deals on behalf of leading client brands, including JPMorgan Chase, Emirates Airline, Time Warner Cable, Farmers, Mitsubishi Electric, Zurich, CDW, Web.com, The Bose Corporation, and Mondeléz, among others.