OPENING: About Last Night (Sony) No. 2, was estimated at $34.5M for four-day holiday, then $30M and now $28M to $29M, RoboCop (Sony/MGM opened Wed) No. 3 domestically with was $22M, then $25M and now $25M+ as international takes off, Endless Love (Uni) No. 5 was $20M+, then $15.1M and now $14.5M to $15M, Winter’s Tale (WB) soft and No. 7 was $11.5M, then $8.5M and now $8M.

hr_The_LEGO_Movie_96th UPDATE, 1:45 PM: Final numbers, both 3-day and 4-day Valentine’s Day/Presidents Day weekend, are in from the studios. Some of these distribution executives are very smart in how they’ve been handling their films. Ride Along, for instance, shed 283 theaters and Frozen dropped 359 theaters to both keep their strong holds of only 9% drops. Also holding well is The Lego Movie (-28%), and Monuments Men is only down 30% in its second week in the same number of theaters. Highest per screens, not surprisingly, for the three-day were Lego and opener About Last Night. And, interestingly, Frozen in its 13th week of release and Gravity in its 20th week of release has similar per screen averages of about $2,900 which puts them both above the opening of Winter’s Tale. That hurts, but everyone in this business knows, you win some and you lose some. Here are the studio’s final numbers for the Top 20 via Rentrak:

1). The Lego Movie (WB), 3,775 theaters (0) / 3-day cume: $49.8M (-28%) / Per screen average: $13,204 / 4-day cume: $62.4M / Total Cume: $142.7M / Wk 2

2). About Last Night (Sony), 2,253 theaters / 3-day cume: $25.6M / Per screen average: $11,384 / 4-day cume: $27.8M / Wk 1

jf
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6 months
Hysterical!
xnamora
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6 months
Never heard of him. Really.
John McClain
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Regina Hall. From Best Man Holiday to Think Like A Man and now About Last Night, Regina...

3). RoboCop (Sony) 3,372 theaters / 3-day cume: $21.6M / Per screen average: $6,430 / 4-day cume: $25M / Total Cume: $30M (includes previews) / Wk 1

4). Monuments Men (Sony) 3,083 theaters (0) / 3-day cume: $15.4M (-30%) / Per screen average: $5,020 / 4-day cume: $17.9M / Total Cume: $46.5M / Wk 2

5). Endless Love (Uni) 2,893 theaters / 3-day cume: $13.3M / Per screen average: $4,595 / 4-day cume: $14.4M / Wk 1

6). Ride Along (Uni) 2,511 theaters (-174) / 3-day cume: $8.7M (-9%) / Per screen average: $3,460 / 4-day cume: $9.8M / Total Cume: $117.2M / Wk 5

7). Frozen (DIS) 2,101 theaters (-359) / 3-day cume: $6.2M (-9%) / Per screen average: $2,964 / 4-day cume: $8M / Total Cume: $378.2M / Wk 13

8). Winter’s Tale (WB) 2,965 theaters / 3-day cume: $7.2M / Per screen average: $2,461 / 4-day cume: $8M / Wk 1

9). Lone Survivor (UNI), 2013 theaters (-856) / 3-day cume: $4M (-27%) / Per screen average: $2,030 / 4-day cume: $4.6M / Total Cume: $118.9M / Wk 8

10). That Awkard Moment (FOC), 1,922 theaters (-887) / 3-day cume: $3.4M (-34%) / Per screen average: $1,811 / 4-day cume: $3.8M / Total Cume: $21.9M / Wk 3

11). American Hustle (SONY), 1,072 theaters (-568) / 3-day cume: $2.4M (-21%) 2,270 / Per screen average: $/ 4-day cume: $2.8M / Total Cume: $141.8M / Wk 10

12). Jack Ryan: Shadow Recruit (PAR), 1,278 theaters (-861) / 3-day cume: $2.2M (-37%) / Per screen average: $1,747 / 4-day cume: $2.5M / Total Cume: $48M / Wk 5

13). The Nut Job (OPRD), 1,918 theaters (-1,086) / 3-day cume: $1.8M (-51%) / Per screen average: $959 / 4-day cume: $2.5M / Total Cume: $58.2M / Wk 5

14). The Wolf Of Wall Street (PAR), 751 theaters (-416) / 3-day cume: $1.9M (-25%) / Per screen average: $2,569 / 4-day cume: $2.2M / Total Cume: $111M / Wk 8

15). Vampire Academy (TWC), 2,676 theaters (0) / 3-day cume: $1.9M (-51%) / Per screen average: $714 / 4-day cume: $2.2M / Total Cume: $6.9M / Wk 2

16). Philomena (TWC), 1,225 theaters (+721) / 3-day cume: $1.5M (+91%) / Per screen average: $1,244 / 4-day cume: $1.8M / Total Cume: $30.9M / Wk 13

17). Labor Day (PAR), 1,664 theaters (-920) / 3-day cume: $1.2M (-61%) / Per screen average: $752 / 4-day cume: $1.4M / Total Cume: $12.6M / Wk 3

18). Gravity (WB), 355 theaters (-346) / 3-day cume: $1M (-38%) / Per screen average: $2,920 / 4-day cume: $1.2M / Total Cume: $268.1M / Wk 20

19). August: Osage County (TWC) 1,010 theaters (-317) / 3-day cume: $883K (-40%) / Per screen average: $875 / 4-day cume: $1M / Total Cume: $35.9M / Wk 8

20). Her (WB) 255 theaters (-202) / 3-day cume: $601K (-18%) / Per screen average: $2,361 / 4-day cume: $710K / Total Cume: $23.4M / Wk 9

5TH UPDATE, 8:35 AM: This Presidents Day weekend is shaping up to be a $210M weekend, the third best for the industry behind 2010 (at $239M) when Warner Bros’ Valentine’s Day was charming moviegoers and below 2009 (at $220M) when the same studio’s Friday The 13th was leading the box office, according to Rentrak.

4TH UPDATE 7:35 AM: In addition, we have new numbers this morning, and The Lego Movie has been revised upwards to between $62M-$64M for the 4-day weekend. Warner Bros. figures the higher end of that at $63.5M. It brings the total cume to around $143.8M. The romancers About Last Night, Endless Love and Winter’s Tale all lost a bigger percentage from Saturday night to Sunday night than previously expected. Today is Presidents Day, so expect a full day of moviegoing as kids are off school and most adults are off work. I left the first night’s chart in this thread below so everyone can see how things changed from the very first night of industry predictions to today (only three days later). Here’s how it looks this morning:

1). The Lego Movie (WB), 3,775 theaters (0) / $12.8M Fri. / $20.2M Sat. (+58%) / $16.8M to $17M Sun. (-17%) / 3-day cume: $50M to $50.2M / $14.3M Mon. (-15%) / 4-day cume: $62M to $64.3M / Total Cume: $143M to $143.8M / Wk 2

2). About Last Night (Sony), 2,253 theaters / $12.9M Fri. / $7.9M Sat. (-38%) / $4.8M Sun. (-39%) / 3-day cume: $25.7M / $2.6M Mon. (-45%) / 4-day cume: $28.3M to $29.5M / Wk 1

3). RoboCop (Sony) 3,372 theaters / $6.8M Fri. / $8.2M Sat. (+20%) / $6.5M Sun. (-20%) / 3-day cume: $21.7M / $3.9M (-40%) / 4-day cume: $24.8M to $25.6M / Wk 1

4). Monuments Men (Sony) 3,083 theaters (0) / $4.9M Fri. / $5.9M Sat. (+20%) / $4.5M Sun. (-23%) / 3-day cume: $15.4M / $2.7M Mon. (-40%) / 4-day cume: $17.9M to $18.1M / Total Cume: $46.6M to $46.9M / Wk 2

5). Endless Love (Uni) 2,893 theaters / $7.3M Fri. / $3.5M Sat. (-52%) / $2.3M Sun. (-35%) / 3-day cume: $13.2M / $1.3M Mon. (-40%) / 4-day cume: $14.5M to $15M / Wk 1

6). Ride Along (Uni) 2,511 theaters (-174) / $3.4M Fri. / $3.1M Sat. (-7%) / $2.2M Sun. (-32%) / 3-day cume: $8.7M / $1.1M Mon. (-45%) / 4-day cume: $9.8M to $10M / Total Cume: $117.3M / Wk 5

7). Winter’s Tale (WB) 2,965 theaters / $3.6M Fri. / $2.2M Sat. (-39%) / $1.3 M Sun. (-38%) / 3-day cume: $7.2M / $831K Mon. (-40%) / 4-day cume: $8M to $8.1M / Wk 1

8). Frozen (DIS) 2,101 theaters (-359) / $1.7M Fri. / $2.4M Sat. (+41%) / $2M Sun. (-13%) / 3-day cume: $6.2M / $1.8M Mon. (-10%) / 4-day cume: $7.8M to $8M / Total Cume: $378M+ / Wk 13

9). Lone Survivor (UNI), 2013 theaters (-856) / $1.2M Fri. / $1.6M Sat. (+34%) / $1.1M Sun. (-21%) / 3-day cume: $4M / $698K Mon. (-40%) / 4-day cume: $4.7M to $4.9M / Total Cume: $119M+ / Wk 8

10). That Awkard Moment (FOC) 1,922 theaters (-887) / $1.5M Fri. / $1.1M Sat. (-26%) / $805K Sun. (-29%) / $403K Mon. (-50%) / 3-day cume: $3.5M / 4-day cume: $3.9M / Total Cume: $21.9M / Wk 3

3RD UPDATE, Sunday 8:20 AM: Big falls in estimates across the board today except for The Lego Movie and, interestingly enough RoboCop which saw a nice bump up on Saturday. Those two films are the ones that have been estimated up, with Lego now expected in between $60M to $62M. All the romance movies took bigger hits than expected last night . so everything has been estimated lower — in some instances by several million. For instance, About Last Night was expected in at $34.5M by the end of the 4-day and now $4M has been shaved off. Likewise, Endless Love was estimated to bring in $20M+ and now is more like $15.1M for the holiday weekend all in, bumping it down a notch in the line-up. What happened? Friday night numbers were huge but then audiences turned away from the romancers and the male demo rose up. About-Last-Night-2014-StillsRoboCop, Monuments Men and even Ride Along and Lone Survivor — which have both been in the marketplace for many weeks — held well. Family films also (as usual) held well which helped give The Lego Movie its bump, but the demo is skewing older now to continue to bring butts in the seats which is what Warner Bros. had hoped for. Last week, Warner Bros. saw an 80% increase Friday to Saturday and this week — with a HUGE Friday night — it saw a 58% increase.

Valentine’s Day has become a very important moviegoing day. “It’s very interesting to see that along with the usual big holidays, Valentine’s Day has become a bonafide box office day,” said Universal’s distribution head Nikki Rocco. “It’s equivalent to the Friday after Thanksgiving. Although the weekend didn’t play like Thanksgiving weekend, the level of business is still phenomenal.” Indeed. What happened this year — and we haven’t seen this since 2003 — Valentine’s Day fell on Friday night date night so Valentine’s Day ended up accounting for about 40% of the total weekend. It looks to be a $177M weekend, according to Rentrak and a $200M weekend according to others, with four-day to four-day comparisons up 29% and 3-day to 3-day up 15% from a weekend earlier.

endless-loveAs I do box office week after week and occasionally step in to report international as well, there are few observations that continue to hit me: Box office reporting of today is like ticker tape reporting stocks of the 1920s and, in fact, its the international markets that have taken on much more importance than the domestic. Business models have changed and all of us really need to turn box office reporting on its head, change the way the industry has thought of success and focus on profitability. To that end, the kudos go to The Lego Movie, About Last Night. Revising my thoughts on Endless Love after looking over the international market by market … a roughly $20M budget with marketing and distribution costs both here and domestic to recoup … it’s made $19M so far ($3.9M in 25 markets) so we’ll see how it goes … Endless Love‘s audience, btw, is 80% teen girls — the same lesson everyone learned years ago with a little movie called Titantic starring then teenage heartthrob Leonardo DiCaprio. Here’s the list:

robocop2ND UPDATE, SATURDAY 11:10 PM: The Lego Movie looks to take in about $20.3M tonight to push its total four-day cume now up a bit to $60M+. About Last Night is estimated to have grossed $8M, Robocop $8.3M to $8.6M tonight, Monuments Men is next with $5.8M to $6.1M on Saturday and Endless Love with $3.3M to $3.7M on date night. All of the romancers fell off but Valentine’s Day Friday night was expected to be the big night. It also looks like this 4-day Presidents Day weekend is tracking about 25% ahead of last year. Will post revised numbers as they come in early in the AM. Expect positions and estimates to change by the morning, but one thing for certain, there is no stopping The Lego Movie, which along with About Last Night and Endless Love are the profit winners.

UPDATE, SATURDAY 7:23 AM: RoboCop and Endless Love moved up the top ten list this morning, but The Lego Movie and About Last Night held tight to the No. 1 and No. 2 positions. Weather has cleared and MGM/Sony’s RoboCop revised upwards but still not performing where it needs to be for profitability, but hopes are that international will help in the long run to lessen the brunt; it’s been performing strong overseas (see international info below). 20-most_about-last-night-poster03-e1389124197454About Last Night, another sweet combo of a Will ‘Power’ Packer-Kevin Hart weekend, this time directed by Chicago-born Steve Pink. The movie, also produced by Will Gluck — yes the sheer force of Wills — was based on Chicago playwright’s David Mamet’s Sexual Perversity in Chicago (which was actually set in the 1970s). The roughly $13M-budgeted (not counting marketing and distribution costs which pushes it to about $40M) and Endless Love will see profits as both were lower-end budgets. On the other end, Winter’s Tale (based on a book from … you guessed it … the 1980s) is getting snowed in. A total bummer. Here are the new estimates this morning:

1). The Lego Movie (WB), 3,775 theaters (0) / $13M Fri. / $20.5M Sat. (+58) / $16.3M Sun. (-20%) / 3-day cume: $48.8M/ 4-day cume: $62M / Total Cume: $142M+ / Wk 2

2). About Last Night (Sony), 2,253 theaters / $12.9M Fri. / $7.9M Sat. (-38%) / $5.9M Sun. (-25%) / 3-day cume: $26.8M /4-day cume: $30M / Wk 1

3). RoboCop (Sony) 3,372 theaters / $6.8M Fri. / $8.2M Sat. (+20%) / $6.2M Sun. (-25%) / 3-day cume: $21.3M / 4-day cume: $25M / Wk 1

4). Monuments Men (Sony) 3,083 theaters (0) / $4.9M Fri. / $5.9M Sat. (+20%) / $4.4M Sun. (-25%) / 3-day cume: $15.3M / 4-day cume: $118M / Total Cume: $46.7M / Wk 2

5). Endless Love (Uni) 2,893 theaters / $7.3M Fri. / $3.5M Sat. (-52%) / $2.6M Sun. (-25%) / 3-day cume: $13.5M / 4-day cume: $15.1M / Wk 1

6). Ride Along (Uni) 2,511 theaters (-174) / $3.4M Fri. / $3.1M Sat. (-7%) / $2.2M Sun. (-30%) / 3-day cume: $8.7M / 4-day cume: $10M / Total Cume: $117.4M / Wk 5

7). Winter’s Tale (WB) 2,965 theaters / $3.6M Fri. / $2.2M Sat. (-39%) / $1.6 M Sun. (-25%) / 3-day cume: $7.5M / 4-day cume: $8.5M / Wk 1

8). Frozen (DIS) 2,101 theaters (-359) / $1.7M Fri. / $2.4M Sat. (+41%) / $1.9M Sun. (-20%) / 3-day cume: $6M / 4-day cume: $7.7M / Total Cume: $378M to $379.2M / Wk 13

9). Lone Survivor (UNI), 2013 theaters (-856) / $1.2M Fri. / $1.6M Sat. (+34%) / $1.2M Sun. (-25%) / 3-day cume: $4.1M / 4-day cume: $4.9M / Total Cume: $119.2M / Wk 8

10). That Awkard Moment (FOC) 1,922 (-887) / $1.5M Fri. / $1.1M Sat. (-26%) / $847K Sun. (25%) / 3-day cume: $3.5M / 4-day cume: $3.9M / Total Cume: $22.2M / Wk 3

PREVIOUS, FRIDAY 11:35 PM: The Lego Movie, as we reported on Thursday, will top the box office this Valentine’s Day, Presidents Day four-day weekend — a holiday filled with 1980s remakes. Friday estimates have the ani pic from Warner Bros. taking in $12.5M to $13.5M Friday for a total 3-day anywhere in the $48M to $50M range and a 4-day $61M to $63M. Worth mentioning that Lego opened in 34 markets overseas last weekend to $18.7M and debuts in the UK this weekend. About-Last-Night-2014-StillsInterestingly, this is the first time in six years that Valentine’s Day was on a Friday and the first time since 2009 that the romantic holiday was on a weekend so Friday night’s box office is HUGE. About Last Night, the only romantic comedy opening (with an A- CinemaScore), gives Kevin Hart two pics in the top ten with Ride Along still rolling. So, No. 2 and No. 6, respectively. With around $12M for the night, expect over $30M for the 3-day and $34.5M for the full weekend for the Sony remake.  RoboCopWednesday’s opening of RoboCop (MGM/Sony) was catatonic not bionic as every movie got hurt by the winter storm that paralyzed the south and the east coast. Its Friday night was $6.7M for an estimated $18.6M 3-day and $21.7M 4-day to open in fourth behind Sony’s Monuments Men in its sophomore weekend. Internationally, it opened on Feb. 1 and was No. 1 in 10 territories last weekend to bring its total cume up to $34M as of Thursday. Will be watching its international run as it has yet to bow into China, Brazil and Japan. (Could top out at around $175M to $200M when all is said and done). EndlessLoveGotta mention that Sony  has the No. 2, 3 and 4 spots in a competition against itself. Monuments Men was originally supposed to bow last year and wasn’t ready so was pushed to Feb. 7 while RoboCop was then moved out of its Feb. 7 spot to this weekend. Teen girls are giving Endless Love its A- CinemaScore and its No. 5 spot this weekend for Uni and looks to woo $17.5M to $18M for the 3-day, $20M+ for the 4-day.Winter’s Tale, despite a B CinemaScore and the studio amping up its marketing push, is just not delivering for Warner Bros. Budget numbers came out earlier this week showing that it spent $41,465,577 plus marketing and distribution costs … not good as it is expected to only pull in $9.9M 3-day and $11.5M 4-day. Sorry, guys. We all know that Valentine’s Day is the one day of the year that females have more say than their dates about what movie they want to see … so why only one romantic comedy? And looking back over the years on 2/14, I was astonished to see a lack of them. Numbers and positions likely to change in the AM.