This sounds like it could be a parents’ dream-come-true. Viacom is planning to launch a new TV channel for kids that can be customized according to parents’ tastes and combines both scheduled programming and on-demand options, such as Netflix, the Wall Street Journal reports. My Nickelodeon Jr will be available first on Verizon’s FIOS service, but Viacom plans to bring it to other pay-TV cable operators in the near future, according to the Journal. Parents will be able to personalize the content by choosing their preference for seven themes such as “word play,” “super-sonic science,” and “get creative.” Based on those preferences, My Nick Jr. will choose content to air from hundreds of episodes in the Nick Jr. library. Children can weigh in by clicking on smile or frown icons, and the service will tweak the programming lineup accordingly. It’s similar to the thumbs-up and thumbs-down rating system used by Pandora and other music services to personalize streaming stations. Parents also can get reports on what their children watch and can program the channel to shut off after a set period. The premium channel will have no ads, according to the Journal.
Viacom To Launch Customized Kids’ TV Channel: WSJ
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Team
- Boston Teamsters' 'Top Chef' Threats Become Statewide Campaign Issue
- Olafur Darri Olafsson Joins AMC Comedy Pilot 'We Hate Paul Revere'; Shohreh Aghdashloo & Steven Strait In 'The Expanse'
- A24, DirecTV Acquire Liam Hemsworth Thriller 'Cut Bank'
- Jeffrey Katzenberg Accepts Deadline's ALS Ice Bucket Challenge: Video
- David Yates In Talks For 'Harry Potter' Spin-Off 'Fantastic Beasts'
- Damon Lindelof Accepts Deadline's ALS Ice Bucket Challenge: Video