Vampire Academy is moving up and out of Valentine’s Day weekend and will now bow on Feb. 7, giving the horror pic a couple of more weeks to play before RoboCop (MGM) and the next Kevin Hart pic About Last Night coming smashing through theater doors. Okay, now that Ride Along is busting up all Martin Luther King, Jr. holiday records at the box office with an estimated $42.2M take for the three day and $48M-plus for the four-day gross, Valentine’s Day weekend looks interesting given that Sony is releasing both pictures (Robocop on the Wednesday before). About Last Night, which also stars Regina Hall and Joy Bryant, will be released through its Screen Gems moniker. Of course, one is a violent actioner and the other is a romantic comedy so much different pics, but Sony’s gotta be thrilled after seeing these grosses. TWC has Vampire. Meanwhile, Miramax should be thrilled as they have Kevin’s Harts MLK 2015 film The Wedding Ringer from Ride Along producer William Packer; Adam Fields also produced. Moving Vampire to the prior week makes sense, given the other two pics in the marketplace on Feb. 7. One is Sony’s Monuments Men which skews to and older audience. The other is The Lego Movie (WB), which of course brings in a much younger audience, so Vampire looks nicely tucked in to enjoy some business from fan base. The film is from producer Don Murphy who has a huge fan base himself as he was the force behind Transformers. In fact, years ago before Transformers was even on anyone’s radar, Murphy told me that he was trying to secure the rights because he thought a movie based on Transformers could become a huge franchise. I said, “Wait a second, you mean those little Hasbro toys?” In the meantime, is it just me or do the ads for the George Clooney, Matt Damon, Bill Murray, John Goodman and Cate Blanchett ensemble Monuments Men make you think of think Oceans’ Eleven in the Army?
BOX OFFICE: ‘Vampire Academy’ Out of Valentine’s Day; Now Its Sony’s ‘RoboCop’ v Sony’s Kevin Hart Pic ‘About Last Night’
What's Hot on Deadline
Roman Polanski On Netflix Impact On Moviegoing: "I Don't Think It's A Basic Threat For Cinema" - Cannes