UTA apparently sees big business opportunities ahead for TV news personalities after picking up an agency whose client list includes Bill O’Reilly, Anderson Cooper, Robin Roberts, Megyn Kelly, Bob Scheiffer, Norah O’Donnell, and Glenn Beck. The changes at the operations will mostly be felt internally for now: N.S. Bienstock will keep its name and, as the companies put it, its “corporate identity, location and corporate ethos with the entire leadership team and agents remaining in place.” Founders Richard Leibner and Carole Cooper will continue to manage it as co-presidents, and will also become special advisers to UTA. Jonathan Leibner and Adam Leibner are now partners at UTA, but will continue to work at Bienstock. UTA Managing Director Jay Sures will oversee the relationship. “As the entertainment, media, news and technology industries comingle in new and exciting ways, we see tremendous potential for broadcast news talent across every conceivable media platform.” says UTA CEO Jeremy Zimmer, whose company has been looking for opportunities to expand in the Big Apple. Richard Leibner says the alliance “is a significant step forward in the growth and evolution of N.S. Bienstock.” The companies say that Bienstock clients “will now have access to UTA’s full breadth of resources, including new opportunities across digital content platforms, motion pictures, scripted television, online entertainment, video gaming, books, theatre, touring, branding, licensing, endorsements, voiceovers and speaking engagements.” In addition to its talent rep business, Bienstock is a major force behind unscripted television shows. It represents producers and companies behind Investigation Discovery’s On The Case With Paula Zahn and History Channel’s Mountain Men as well as daytime and syndicated shows including Live! With Kelly And Michael, The Ellen DeGeneres Show, Rachael Ray, The People’s Court, Divorce Court, Inside Edition and Dr. Oz.
UTA Buys TV News Rep Firm N.S. Bienstock
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