Barack ObamaIt will be a few hours before we get time zone adjusted ratings for last night’s State Of the Union address, but the early snapshot in the fast nationals indicates that coverage may be on par with last year, at least on the broadcast side. The Big 4 networks combined averaged an approximate 4.8 rating in adults 18-49 for the speech and related coverage, the same as 2013. NBC (1.4) was still tops but down 13%, followed by CBS (1.3, +18%), ABC (1.1, down -8%) and Fox (1.0, +11%). As usual, the CW aired all originals against the speech. The Originals (1.0) was down a tenth in 18-49 but flat in 18-34 (0.9). Supernatural (1.2 in 18-49, 1.1 in 18-34) continued an upward trend, up a tenth in 18-49 to match season highs in both demos. The veteran drama also edged last week’s audience (2.79 million vs. 2.65 million) for a new three-year high. An hourlong episode of NBC’s The Biggest Loser (1.7) was down 11% from last week’s two-hour edition. Dads (1.5) was flat.

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J.R. Herbaugh
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Terrence Linder
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FTCS
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