The rumored tie-in between NBCUniversal and former AllThingsD co-executive editors Kara Swisher and Walt Mossberg is now a reality. NBCUniversal News Group tonight announced a strategic investment and content partnership with Revere Digital, the new technology-focused media company launched by Swisher and Mossberg as their contract with News Corp. and its Dow Jones and Wall Street Journal businesses ended December 31. The announced was made at the very moment Revere’s new website, Re/code, went live at midnight ET on January 2. “Kara and Walt are two of the most knowledgeable, well-connected and respected technology journalists working today. They built an incredible brand and business with ‘AllThingsD,’ and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market,” said Patricia Fili-Krushel, Chairman, NBCUniversal News Group. Under the partnership, Revere’s breaking news and analysis stories will run simultaneously across NBCUniversal News Group’s multiple media platforms, and Swisher, Mossberg and other Revere journalists will appear on-air across all of the News Group properties including CNBC, MSNBC, Today , and Nightly News With Brian Williams. Additionally, CNBC will become Revere’s media partner for its global conferences.
According to an early December report by Bloomberg, Revere, which also will run a conference business, is valued at $25 million-$30 million and will be majority controlled by Mossberg and Swisher, with NBCU and another investor taking about a one-third stake. That investor has now been identified as Windsor Media.