“No other media company today can do this,” NBCUniversal Ad Sales President Linda Yaccarino says of the new initiative called “NBCU+ Powered By Comcast.” The goal is to give national advertisers additional audience data — beyond age and gender — to help them decide what brands to promote on which shows. But it also will help them to aim particular spots at particular Comcast subscribers who watch shows on VOD, where ad skipping is disabled. “It’s almost like the cherry on top,” she says. “We’re here to help clients move inventory.” Execs hope to help advertisers who are struggling to make sense of the flood of data that they now receive. NBCU hasn’t determined how much extra it will charge. “The pricing will find balance in the marketplace,” Yaccarino says. She adds that NBCU will continue to “keep sophisticating the product.” The initiative is one of several that NBCU plans to introduce with Comcast Media 360 that take advantage of the company’s combination of content and distribution.
NBCU Unveils Plans To Sell Targeted Ads On Comcast Systems
What's Hot on Deadline
'Tomorrowland' Bows Overseas With $27.5M, 'Ultron' Dominates With $46.4M, 'Mad Max' Adds $38.2M, 'Spy' Nabs $12.5M
TLC "Deeply Saddened" As It Pulls All Episodes of '19 Kids And Counting' In Wake Of Child Molestation Allegations - Update
Cannes Winners: The French Did Well, The Italians Didn't - But Who's Complaining After Cinema's World Cup?
Latest Business News
- Charter Nears $55B Deal To Buy Time Warner Cable: Reports
- No Heat At Memorial Day B.O.: ‘Tomorrowland’s Rocket Runs Outta Gas With $41.7M Bow – Monday Update
- Netflix Rumored To Want Gerard Depardieu For French ‘House Of Cards’
- Studiocanal & Switzerland’s Impuls Enter Output Deal – Cannes
- Point.360 To Acquire Troubled Postproduction House Modern VideoFilm
- Time Warner Cable Nears A Decision On A New Merger Deal – Reports