Marc Weinstock had been president of worldwide theatrical marketing at Sony Pictures until late September, when he was ousted as part of what became a seismic shake-up at that studio. Those moves included the exits of corporate PR chief Steve Elzer and home entertainment chief David Bishop and the addition of former New Line president-turned-Fifty Shades Of Grey producer Michael De Luca. Weinstock’s new gig at Fox helps put a bow on the studio’s own new exec structure; in mid-October, Oren Aviv left as Chief Movie Marketing Officer, replaced by Fox international guys Paul Hanneman and Tomas Jegeus, who became co-presidents of Worldwide Theatrical Marketing & Distribution as marketing was combined into a worldwide division. Chief Creative Officer Tony Sella soon followed Aviv out the door. Weinstock, whose new deal we’re hearing came together pretty fast, will report to Jegeus and Hanneman as part of that plan, with Jegeus and Hanneman overseeing the overseas side of the business. Here’s Fox’s release:
LOS ANGELES (January 7, 2014) __ Twentieth Century Fox Film (Fox) has hired Marc Weinstock as President of Domestic Theatrical Marketing, reporting to co-Presidents of Worldwide Theatrical Marketing & Distribution, Paul Hanneman and Tomas Jegeus. Weinstock, who joins Fox on January 13, will oversee all domestic marketing functions for the studio.
Jegeus and Hanneman stated: “We are thrilled to welcome Marc to Fox to head up our domestic marketing operation. He has proven time and again that he has tremendous strategic vision and creative flair; and as we form a truly global marketing and distribution operation, we know that he will lead and inspire our talented domestic marketing team, while working hand in hand with their international colleagues as we release our most varied and commercial slates ever in 2014 and beyond.”
Both domestic and international marketing and distribution teams report to Hanneman and Jegeus, who were promoted last October to run a newly formulated global operation. Domestic Theatrical Distribution will continue to report directly to Hanneman and Jegeus.
Weinstock joins Fox from Sony Pictures, where he most recently served as president of worldwide theatrical marketing, a position he held from 2009 until late last year. During that time, he oversaw the release of films from the Sony labels Columbia Pictures and Sony Pictures Animation, including, The Amazing Spider-Man, Grown Ups, Hotel Transylvania, 21 Jump Street, Men in Black 3 and the James Bond film Skyfall. Weinstock joined Sony in 2000 from Fox Searchlight Pictures, where he began his film career. In 2006, Weinstock was promoted to run marketing for Sony’s genre division, Screen Gems, where he launched eight number one films. Two years later he was promoted to co-President of Worldwide Theatrical Marketing for Sony Pictures and soon became the studio’s sole head of marketing. During his tenure at Sony, Weinstock oversaw the openings of 30 number one films and a slate of movies that accounted for more than $16 billion in box office receipts.