Not much choice but to buy ad time during the Super Bowl for Summit Entertainment‘s Draft Day, the Ivan Reitman-directed pic about an NFL franchise and its beleaguered GM that risks it all during the draft in order to save football in Cleveland (no, this is not a documentary). Kevin Costner, Jennifer Garner, Frank Langella and Denis Leary lead the ensemble cast, and the ad capitalizes on its NFL connection to include clips of Super Bowl opponents Denver and Seattle. The movie is due out April 11. Check out the ad, which will air during the Fox pregame show:

Related: Super Bowl Ad: Darren Aronofsky’s ‘Noah’

2 years
Seriously - candidate for worst spot of the year. So bad.
2 years
Saw it a few months ago. Great to see Costner back on the big screen.
2 years
Caught a screening of this earlier this week, it blew away my expectations. Reitman's best in decades....