Netflix seems to be everywhere at the International CES confab. Sony just announced that its new 4K Bravia TV sets will offer Netflix’s 4K programming to its subscribers — an arrangement similar to ones the streaming service unveiled today with Samsung and LG. All of Netflix’s new original productions will be shot in 4K, CEO Reed Hastings said at a Sony press conference. “It’s a chance for the Internet to really shine,” he added. His company can pump the sharp images through broadband connections that deliver data at a rate of less than 15 MB per second. “This is very practical, over WiFi if you want to,” Hastings says. After the Netflix chief left, Sony Electronics President Mike Fasulo noted that there’ll be additional 4K content from Sony’s Crackle online service and Hulu. Shows including including Trophy Wife, The Blacklist, and The Michael J. Fox Show are being shot in 4K. The company also wants consumers to create their own 4K content with a new Handycam that will sell for about $2,000, and is rolling out nine 4K television sets including one with an 85-inch screen. If you don’t mind looking completely geeky, and scaring children, the company also introduced the HMZ-T3Q — head mounted portable 3D goggles that offer the equivalent of a 750-inch screen. Fasulo called it “a theater on your head.”
CES: Netflix Joins Sony’s 4K TV Push
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