CBS Interactive will feature some of the magazine’s content on TV.com and TVGuide.com, and help sell subscriptions on those sites plus Metacritic, CNET, CHOW and GameSpot. In return, TV Guide will promote CBS Interactive, as the companies put it, “within the pages of TV Guide Magazine.” The release announcing the arrangement doesn’t say anything about editorial independence. But TV Guide Magazine CEO Jack Kliger notes that the deal will give the publication “a more robust digital presence” as it “solidifies our relationship with CBS, one of the world’s most prestigious and prolific content producers.” That will “serve our advertisers better” and “cost-effectively support our subscription business.” CBS and TV Guide already had a relationship of sorts: Last May CBS bought the TV Guide trademark and TV Guide Digital. The magazine, owned by OpenGate Capital, remained separate. Its ad sales increased 5.9% in 2013 to $121.8M according to Publishers Information Bureau data. This morning’s announcement says that the magazine has a “total weekly audience” of about 12M adults, but provides no figure for the print publication’s circulation.
CBS Interactive And TV Guide Magazine Make Cross-Promotion Deal
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