New York, NY (December 10, 2013) – Sony Pictures Classics announced today that they will release again Woody Allen’s Blue Jasmine on 300 theaters nationwide this weekend. The film was in 35 theaters this past weekend so will be expanded into a marketplace that will include another of Sony’s Oscar contenders, American Hustle and also Disney’s Saving Mr. Banks, both will rollout in a limited release.
Sony is following a similar and previous strategy that they implemented for Woody Allen’s Midnight in Paris which, after opening in May of 2011, was re-released two and a half months later. The expansion pushed its box office to $58 million.
“When we did this with Midnight in Paris, we re-invented the movie in the marketplace people either rediscovered or see it for the first time. It extended the release of the film. We opened Blue Jasmine in July, so this is a good opportunity to get this back into the conversation (during awards season),” said Michael Barker, Sony Pictures Classics co-president. He noted that in UK, Blue Jasmine is the the highest grossing Woody Allen movie to date.
The film has already been named one of the Best Films of the Year by publications such as Entertainment Weekly and Rolling Stone. Cate Blanchett has garnered numerous accolades in the Best Actress category from critics’ groups around the country for her role as Jasmine, an elegant New York socialite who moves into her sister’s apartment in San Francisco after everything in her life falls to pieces.
The film has also received Independent Spirit Award nominations including Best Actress, Best Screenplay and Best Supporting Actress for Sally Hawkins. This is Allen’s 6th film with Sony Pictures Classics.