Air New Zealand has gotten plenty of, er, mileage from its marketing campaign using the country’s most notable export outside rockin’ Sauvignon blancs. That would be Peter Jackson’s locally shot The Hobbit trilogy, coming on the heels of his The Lord Of The Rings pics. The second movie in the latest series, The Hobbit: Desolation of Smaug, comes out December 13. To promote it, the airline flew in one of its planes painted with the titular dragon from JRR Tolkien’s book — it offers the first real look at the creature, which had only been seen speeding through shots in the first movie and little else since (see the latest trailer here). It landed at LAX today just in time for tonight’s world premiere at the Dolby Theatre in Hollywood.
Smaug Alert In Los Angeles: Photo
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