Popular YouTube personality Shane Dawson is bringing his brand to television. NBC has put in development Losin’ It, a single-camera comedy from Dawson, The Big C creator Darlene Hunt and producer Will Gluck. The workplace comedy, based on Dawson’s real-life experiences, is set at a suburban weight loss center franchise that gets thrown into upheaval when its most successful client decides to share his inspiration by becoming a consultant there, only to then find himself promoted to manager by the end of his first day. Hunt will write from a story she co-penned with Dawson and his producing partner Lauren Schnipper. Hunt, Dawson, Gluck and Richie Schwartz executive produce, with Schnipper producing. The project hails from Sony TV, where Gluck’s Olive Bridge and Hunt are under deals. 25-year-old Dawson, one of YouTube’s most popular stars, with over 9 million subscribers across three channels, was working at weight-loss company Jenny Craig, along with his mother and brother, when he launched his first YouTube channel in 2008. But soon thereafter he uploaded a pole-dancing video shot in the office and immediately was fired, along with his mother, brother and several other co-workers who appeared in the video. Dawson also has a successful personal weight loss story, having shed 150 pounds after a rough childhood marked by domestic abuse and school bullying. (Watch Dawson’s latest music parody after the jump.)
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This marks Olive Bridge’s eighth broadcast comedy pitch sale this season. Hunt is repped by UTA and McKuin Frankel, Dawson is with UTA and Matt Saver, Gluck with UTA and Sloane Offer.