EXCLUSIVE: Virgin Produced has partnered with Cinema Capital Venture Fund and Tantrik Group to launch Virgin Produced India, a venture that will create content for the fast-growing Hindi-speaking population. VPI will be Mumbai-based, and intends to be a full-service operation that will develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences. Jasbinger Mann, the Tantrik Group founder, will be VPI managing partner.
Virgin Produced launched in 2010 and has made such films as the Bradley Cooper-Robert De Niro-starrer Limitless, as well as the Gerard Butler-starrer Machine Gun Preacher and the comedy Movie 43. It also was behind the music-infused safety video for Virgin America that was directed by G.I. Joe: Retaliation and Step Up 2 helmer Jon M. Chu, which became a viral sensation with 5 million YouTube hits. VPI will be wired to be irreverent and o respond to a movie-hungry young audience in the Indian market, where over half the population is under 25.
“We know how to reach a younger demographic,” said Jason Felts, founder & CEO of Virgin Produced. “And we are going to take our unique and successful business model and expand it in Bollywood and throughout India.”
VPI’s partner is Tantrik Group, a Los Angeles based media and entertainment asset management firm, and Cinema Capital Venture Fund, which is the biggest movie-funding company in India. Cinema Capital India has been responsible for distributing such Bollywood hits as Dabangg 2 (which became the third domestic box office grosser in Bollywood history) and the current hit Krrish 3.
“With our experience and extensive network in Indian entertainment and media businesses, and Virgin’s knowledge of creative content, we can make Virgin Produced India a huge success,” said Cinema Capital India’s managing director Samir Gupta.