Following its ratings success with The Young And The Restless reruns, TVGN is adding daily repeats of CBS’ other daytime soap, The Bold And The Beautiful. Beginning December 2, TVGN will encore the prior day’s B&B episode weekdays at 6:30 PM, leading to the repeats of Y&R at 7 PM. (There also will be a weekly B&B marathon every Sunday from 11 AM, starting December 8). The move expands the corporate synergy between CBS and new sibling TVGN. TVGN’s biggest ratings success so far has come from airing Y&R repeats, which have driven triple-digit time slot increases in households and women 25-54 (198% and 125%, respectively, for the third quarter), and the Big Brother companion series Big Brother: After Dark.
TVGN To Air ‘The Bold & The Beautiful’ Repeats
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