Beverly Hills, Calif. – November 7, 2013 – Starz CEO Chris Albrecht announced today the promotion of John B. Penney to the position of Chief Strategy Officer for Starz, LLC. He will work with the CEO, executive committee, as well as heads of the business units, to extend Starz’s corporate and business growth strategies. In this role, Penney will develop and implement strategic initiatives including partnerships, ventures and innovative models for new business opportunities across the Starz family of companies. Previously at Starz, Penney held the position of Executive Vice President, Strategy and Business Development. He will continue to report into Albrecht in the Beverly Hills offices.
Prior to joining Starz, Penney was President and Head of Corporate Development of Foresee Entertainment, a media and entertainment company he co-founded with current Starz CEO, Chris Albrecht in 2008. At Foresee, Penney was responsible for operations and the planning and development of its strategy, expansion efforts and new business platforms. Before joining Foresee, Penney served as Head of Global Media Strategy for IMG, Inc., where he was responsible for developing and implementing a new global entertainment strategy, focusing on production and distribution of non-scripted, scripted, and digital programing.
An early and ongoing proponent of the digital transformation of the entertainment industry, prior to IMG, Penney was with HBO for five years, most recently serving as Senior Vice President, Digital Initiatives, where he oversaw the strategic planning, delivery and operational management of digital businesses and new advertising-supported broadband channels.
Penney was Executive Vice President at ACTV, Inc., where he oversaw the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile entertainment environments.
Before executive stints at Scient, Inc. and Viacom, Penney spent seven years on Wall Street, both as an equity research analyst at Sanford C. Bernstein & Co., Inc. covering the media and entertainment industries, and as a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank.
Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University.
He lives in Los Angeles with his wife and daughter.