Investors who want to know whether Starz is a good bet will hear CEO Chris Albrecht’s sales pitch at a meeting later today. But based on his comments to CNBC’s David Faber this morning, they can expect to hear him vigorously defend his strategy to replace some of his Hollywood movies with original shows. “We have really just now decided to take the bull by the horn” with about 40 hours of originals in 2014, Albrecht says. Starz “needs to find a way to get more at-bats” and target women and others who are often overlooked on premium TV networks which attract a disproportionate number of older men.
Starz CEO Says He Needs “More At Bats” For His Original Shows: Video
What's Hot on Deadline
Latest Business News
- Scrap California Film Incentives? Nonpartisan State Analyst Says Maybe – Again
- Can CBS And Viacom Investors See Eye-To-Eye On Merger Numbers?
- Viacom’s New Directors Will Lead Committee Weighing CBS Deal
- Media Stocks Share Gains In Generally Upbeat Q3 Market
- Hollywood & Broadway To Put On Big-Money Show For Hillary Clinton
- Anonymous Content Finds Its New Strategic Partner: Laurene Powell Jobs’ Emerson Collective