Sony has its eye on television, telling investors that it will become more central to its entertainment strategy. That’s a change from a few years ago, Sony Pictures Television president Steve Mosko says: The Japanese company couldn’t buy television stations in the U.S. and had “no cohesive global strategy.” But he says Sony has turned that around and now benefits from its freedom to produce TV shows for anyone, and seize opportunities in growing overseas economies. Echoing the theme of the day, Mosko says that his operation “will keep a close eye on controlling costs.” That shouldn’t affect its ability to attract talent: People know that “we will make the success of their show our top prioritiy,” says Zack Van Amburg U.S. programming and production chief. For example, Breaking Bad likely will generate 10 times the revenues originally expected. Production has already begun on a sequel for AMC, Better Call Saul, and “it will be profitable from year one.” Execs also say that The Blacklist is the No. 1 show worldwide, including in Australia, Canada, Latin America, and the UK. To underscore the range of opportunities, the company pointed to direct-to-series orders from Netflix (for a family murder mystery series), Starz (for Outlander, created by Ron Moore), SyFy (Helix, also from Moore), and CBS (Battle Creek from David Shore and Vince Gilligan.
Sony TV Execs Talk Up Global Opportunities
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