Phase 4 Films acquired North American distribution rights to Made In America, Ron Howard’s first documentary, which he made in partnership with Imagine partner Brian Grazer and Jay-Z. CAA brokered the U.S. rights deal on behalf of the filmmakers; the Canadian rights were handled by The Exchange. Film premiered in Toronto and follows hip-hop icon Jay-Z as he plans the Budweiser Made in America Festival, a 2012 concert event with musicians including Drake, Pearl Jam, Run-DMC, The Hives, Passion Pit, Calvin Harris, Janelle Monáe and Skrillex that grossed $5 million in ticket sales and drew 80,000 fans in Philadelphia. The film will be released in the summer. Imagine produced with Marcy Media, RadicalMedia, in association with Participant Media. Showtime had TV rights and aired it last month.
“This is not a concert film but rather a reflection of the fabric of what it means to be Made in America — what the festival represents, why Jay is doing it, and how he relates to each artist,” Howard said. “Made In America is intended to showcase Jay-Z’s struggle for success and illustrate how he has become a voice and an icon for a generation of driven and creative youth.”