The NBCUniversal Cable Entertainment Group has bought out PBS and HIT Television, its former partners in the preschooler-targeted network. The company now owns 100% of Sprout, which launched in 2005 as the first 24-hour channel targeting the wee 2-5 demo and their caregivers. With programming structured to follow children’s day from morning to night, it now reaches 60 million homes and has generated more than 1.5 billion on-demand views. “We see enormous potential in Sprout, and we are committed to our investment in the kids and family arena,” said Bonnie Hammer, Chairman of NBCUniversal Cable Entertainment. “This acquisition furthers our strategy to create and deliver the very best content across all of our audiences.”
NBCUniversal Gets Full Control Of Kids Net Sprout
What's Hot on Deadline
Hollywood Cowardice: George Clooney Explains Why Sony Stood Alone In North Korean Cyberterror Attack
Obama: Sony Made Mistake Pulling 'The Interview'; U.S. Will Respond Proportionally At Time And Place We Choose -- Update
More From Team
- 'Kim Jong-un' Targets Christmas Shoppers On SNL's 'Weekend Update'
- Dr. Evil Disses Sony, Kim Jong-un, Many Others In Mike Myers' Surprise 'SNL' Return
- Republicans To Exhibitors: Play 'The Interview'
- 'Orange Is The New Black' Inmates Croon A Zany 'Twelve Days Of Christmas' – Watch
- North Korea Wants To Work With U.S. To Find Hacker; Obama Admin Asks China For Help – UPDATE
- Sony Hack: Guardians Of Peace YouTube Video Jeering FBI Sent To Journalists