EXCLUSIVE: Jennifer Lopez‘s Nuyorican Prods. has entered into a first look production deal with Universal Television to develop new scripted and reality projects. In conjunction with the deal, Priscilla Porianda, who joined Nuyorican last year, has been named Head of Development. “I am thrilled to have Nuyorican partner with NBC Universal and I am happy to announce Priscilla Porianda as our Head of Development,” Lopez said. “She will work closely with Elaine Goldsmith-Thomas, Benny Medina and I in expanding our brand into scripted and unscripted television. Our goal at Nuyorican has always been to create edgy, timely and relevant programming.” The company has breakout new ABC Family drama The Fosters, about a lesbian couple raising children, which was recently renewed for a second season. Porianda serves as a co-producer on The Fosters as well as Nuyorican’s upcoming feature with Universal/Blumhouse Boy Next Door. “We are so lucky to have someone as smart and creative as Priscilla to work with us as our partner and friend,” Goldsmith-Thomas said. Porianda will split her time between New York and Los Angeles to “try to access the great talent pools on both coasts.” Prior to joining Nuyorican, Porianda worked at Alex Kurtzman and Roberto Orci’s K/O Paper Products. Simon Fields, who previously served as Nuyorican president, is no longer with the company. In addition to The Fosters, Nuyorican has reality series South Beach Tow entering a third season on TruTV.
Jennifer Lopez’s Nuyorican Prods. Inks First Look Deal With Universal TV, Names Priscilla Porianda Head Of Development
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