The companies call this an “unprecedented deal” and “Marvel‘s most ambitious foray yet into live-action TV storytelling.” Disney will provide Netflix with live action series and a miniseries featuring Marvel characters Daredevil, Jessica Jones, Iron Fist, and Luke Cage set in the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to at least four, 13-episode series over “multiple years,” beginning in 2015, culminating with a miniseries, The Defenders, that “reimagines a dream team of self-sacrificing, heroic characters.” The arrangement, which involves some 60 episodes produced by Marvel TV and ABC Studios, grew out of the deal that will give Netflix exclusive rights to Disney films in the premium TV window beginning in 2016. It is “unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling,” says Marvel Entertainment President Alan Fine. Also unprecedented was the secrecy surrounding the package. As we reported last month, breaking the news of Marvel shopping the four series and mini to Netflix and a couple of other VOD and cable players, no one was allowed to breathe a word, with the seller, all potential buyers and everyone else involved allegedly bound by strict confidentiality agreements. Committing to 60 episodes off the bat is a big undertaking but would help a new to scripted programming player like Netflix that is looking to quickly build up a slate and want to capitalize on the Marvel brand. Said Netflix Chief Content Officer Ted Sarandos, “Marvel is a known and loved brand that travels.” There had been talk of another Daredevil movie while Marvel TV first developed Jessica Jones as a series for ABC but it didn’t move past the development stage. The company’s first live-action series for Disney, ABC’s Marvel’s Agents Of S.H.I.E.L.D., premiered this fall and has been picked up for a full season. It has been a very strong performer in DVR/steaming viewing, hinting at the potential of other Marvel series on a service like Netflix. Here’s the release on the deal, brokered by CAA:
BURBANK, Calif., Nov. 7, 2013 — The Walt Disney Co. (Marvel is a known and loved brand that travels,” sNYSE: DIS) and Netflix Inc. (NASDAQ: NFLX) today announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs leading to a miniseries programming event.
Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking Netflix members deep into the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event that reimagines a dream team of self-sacrificing, heroic characters.
Produced by Marvel Television in association with ABC Television Studios, this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling.
“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment. “This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
“Marvel’s movies, such as ‘Iron Man’ and Marvel’s ‘The Avengers’, are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels,” said Netflix Chief Content Officer Ted Sarandos. “With ‘House of Cards’ and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”
This new original TV deal follows last year’s landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm. Netflix members can currently enjoy a wide range of Disney, ABC TV and Disney Channel films and shows across the 41 countries where Netflix operates.