The $5.2B agreement (that’s Canadian dollars, or US$4.94B) pretty much gives the cable company all video rights to one of the country’s two national sports (the other is lacrosse). It also freezes out The Sports Network (TSN), Canada’s top-rated English-language sports channel, which had held the NHL‘s television rights. With the addition of digital streaming opportunities, this is “the first time a premium North American-wide sports league has granted all of its national (Canadian) rights to one company on a long-term basis,” Rogers says. It’s a bonanza for hockey players; they’ll collect 50% of the revenues under the collective bargaining agreement they reached at the beginning of this year, following a 113-day lockout that began in September 2012. Rogers also says that the agreement will improve profits “from the outset and significantly.” If approved by the NHL Board of Governors next month, the agreement will give Rogers national rights to TV broadcasts and TV Everywhere streaming (including out of home) for all regular-season and playoff games as well as the Stanley Cup Final and special events. It will have sponsorship rights to the NHL Shield logo, and will handle Canadian ad sales for NHL.com. “Our vision is to build on the NHL’s legacy in Canada with an emphasis on storytelling, innovation, and technology — weaving the NHL, its teams and its stars even deeper into the fabric of Canadian culture,” says Rogers Media President Keith Pelley. The company has already sub-licensed English-language rights to Hockey Night In Canada to CBC and all national French-language multimedia rights to TVA.
Canada’s Rogers Communications Reaches “Landmark” 12-Year Hockey Rights Deal
What's Hot on Deadline
Shania Twain Clarifies Comments On Supporting Trump, Says She's "Passionately Against Discrimination"
Stormy Daniels' Lawyer Says Relationship Between Cohen And Hannity "Far More Extensive" Than People Believe
'Smallville' Actress Allison Mack Arrested In Sex Trafficking Scheme, Faces 15 Years To Life If Convicted
'Sharp Objects' Trailer Gives A Chilling First Look At Amy Adams In HBO Adaptation Of Gillian Flynn Novel
Latest Business News
- Cineworld Boss Moshe ‘Mooky’ Greidinger On What’s Next For Regal Cinemas, MoviePass, PVOD & Netflix…
- Stormy Daniels’ Lawyer Says Relationship Between Cohen And Hannity “Far More Extensive” Than People Believe
- ‘Harry Potter And The Cursed Child’ Review: Broadway’s Perfectly Enchanted Evening (Or Two)
- Shania Twain Clarifies Comments On Supporting Trump, Says She’s “Passionately Against Discrimination”
- Tencent Music Explores Anticipated Huge IPO For Its Streaming Music Service
- ‘Fixer Upper’ Spin-off ‘Woodworker’ To Bow On DIY Network