EXCLUSIVE: TLC‘s Long Island Medium mid-season debut was the most watched non-sports program in cable primetime Sunday night, clocking 2.6 million viewers, according to Nielsen stats. LIM beat the unveiling of Lifetime’s new Witches Of East End (1.9 million), a re-union special of Bravo’s Real Housewives Of New Jersey (2.5 million) and an episode of E!’s Keeping Up With The Kardashians (2.3 million), among other programs. LIM was cable’s No. 2 ranked among women 25-54 in primetime, and No.1 in its timeslot. Sunday night’s premiere episode was also the series’ highest-rated episode in nearly a year with viewers, homes and key female demos.
The debut episode ranked as the network’s best social media night ever, ranking No. 1 among all TV excluding sports. Not coincidentally, the fourth season’s mid-season debut featured a live Twitter event where four viewers won all-expenses-paid trips to Theresa Caputo for readings.
The Twitter-fueled Long Island Medium event, which featured dozens of real-time fan Tweets on air, dominated social conversation, ranking No. 1 among all TV programs, excluding sports. The show’s daytime walk-up marathon, and primetime mid-season debut nabbed 12 of the Top 15 spots across all TV episodes for the day (Source: SocialGuide). Generating more than one million Tweets throughout the day, Long Island Medium drove TLC’s most social night ever –about 165,000 fans of Caputo tweeting while watching the show. The #LongIslandMedium hashtag was used more than 880,000 times – trending on Twitter in the U.S. along with eight other terms and hashtags. It was the first time the TLC show featured the stunt – it won’t be the last.