CNBC has licensed off-network cable rights to ABC’s primetime series Shark Tank. CNBC will begin telecasting the reality series repeats in January of ’14 with an expanded schedule in fall of ’14. Also under the deal, CNBC will add a selection of Shark Tank episodes to its TV Everywhere campaign, including on demand via TV, online and mobile to authenticated subscribers. “The ‘Sharks’ are self-made mega successes and the contestants seek their money and counsel as they plot their own paths to the American dream,” Mark Hoffman, President and CEO of CNBC, said in today’s announcement. “That practical knowledge and aspirational theme is pitch perfect for CNBC at night.” Now in its fifth season on ABC, the series dominates its Friday competition in all key demos and is consistently No. 1-ranked in its time period in the 18-49 and 25-54 demos. On its fifth season premiere, this past September 20, Shark Tank opened as the night’s No. 1 show, with the series’ most-watched season premiere ever, and was up double-digits in all key demos.
‘Shark Tank’ Swims Over To CNBC
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