NBCUniversal’s Symphony Initiative, of which we’ve heard so much of late, will reach a deafening crescendo on October 29, when the networks of NBCU will do its best to make sure you see a new promo for the media conglom’s coverage of the 2014 Olympic Winter Games. That date marks 100 days before the start of the Games in Sochi, Russia — which, to put this in perspective, is similar to retailers’ practice these days of starting their Christmas season just before Halloween, but not as bad as cable news networks’ perpetual-presidential-race strategy.
To kick off the 100-day push, 20 NBCU networks will telecast a promo “roadblock” in the 8 PM hour. For the uninitiated, that means 20 of the conglom’s networks will telecast the promo at the same time, making it hard-ish to miss. Since Comcast acquired NBCUniversal in January 2011, NBCUniversal has 40% more capacity, including 20 broadcast/cable channels and more than 65 websites, to promote the upcoming Winter Games than it had for Vancouver in 2010. The Symphony roadblock will begin a period of increased Olympics promotion across NBCUniversal’s network and digital assets, its 230-plus broadcast affiliates and regional partners, and its social, radio and cable properties, the company said today. Consider yourselves warned.