In contrast to Apple, Google eschewed the usual new product event hype today as it released its its long-awaited new flagship phone and the KitKat upgrade to its Android operating system. The company says in a blog post that its Nexus 5 phone, made by LG, is available today online. While it has high-end specs — I’ll get to that in a sec — the big selling point is the price: $349 with 16 GB of memory, and $399 for 32 GB, unlocked — and before any subsidies from wireless carriers. (It’ll work with AT&T, TMobile, and Sprint but not Verizon.) The Nexus 5’s low price could make it attractive to people who’d prefer to buy their own phone and not lock themselves into a two-year contract with a wireless carrier. Consider that the iPhone 5s with 16 GB costs $649, and $749 with 32 GB, without a subsidy. As for the specs: The Nexus 5 has a 5 inch screen and is 8.59 mm thick. It’s powered by a Snapdragon 800, 2.3GHz processor. The rear-facing camera has 8 megapixels and Optical Image Stabilization, while the front-facing one has 1.3 MP. It’s also the first device to come with Android KitKat. The company says the operating system upgrade uses 16% less memory than the previous version. As a result it can “run comfortably on the 512MB of RAM devices that are popular in much of the world” and provide¬†“a smarter, more immersive Android experience.” In the three months ending in August, 51.6% of smartphone users had Android devices vs 40.7% for Apple, according to comScore MobiLens.