Fox News Channel celebrated its 17th birthday last night with the unveiling of its new expanded primetime lineup and a bigger piece of cake than its cable news rivals combined. However, that slice was a little smaller than Fox News had last Monday. While up 1% to 2.027 million from its September 30 overall 7-11 PM viewership, the revamped Fox News was down 15% to 329,000 among adults 24-54 from the big news night last week that marked the beginning of the government shutdown. That being said, with the debut of The Kelly File at 9 PM, Hannity moving to 10 PM, On The Record With Greta Van Susteren now at 7 PM and The O’Reilly Factor staying at 8 PM, FNC beat the 1.009 million total viewers and 314,000 in the demo MSNBC drew Monday and the 516,000 total viewers and 144,000 25-54s that CNN drew. Comparing cable news networks in the 8-11 PM block, Fox News was also typically No. 1 with 2.059 million overall viewers and 318,547 in the demo. Tied with last week’s overall viewership, FNC was down among adults 25-54 from September 30’s 393,000 in the demo. MSNBC had 946,861 total viewers between 8-11 PM last night with 292,874 in the demo, while CNN drew 519,786 total viewers and 145,193 among the 25-54s. Compared to the recently ended 3Q 2013, the new expanded primetime lineup bumped up 6% in the 25-54 demo to and 15% in overall viewers.
Taking over the 9 PM spot previously held by Hannity, the new Megyn Kelly hosted show debuted with 2.066 million viewers overall and 289,264 in the adults 25-54 demo. That’s up from the 1.786 million viewers Hannity pulled on September 30 but down the 334,000 in the demo that it had. The Kelly File also came in second place in the demo behind the 298,543 that the Rachel Maddow Show got 9 PM last night though the FNC show was way ahead of the 997,466 total viewers the MSNBC show pulled in. CNN’s Piers Morgan had 529,946 total viewers and 144,602 in the demo.
With the same host but a new name and a new high tech set, FNC’s 3 PM slot saw a big jump on Monday. Shepard Smith Reporting was up 29% in total viewers and 57% in the demo compared to last week’s Studio B with Shepard Smith.