Apple‘s share price fell right after CEO Tim Cook closed today’s new product event without a major surprise such as an update to the Apple TV or an iWatch. We’ll see whether investors warm to the gadgets as they digest the details. As expected, the company upgraded its iPad line: The new iPad Air tablet weighs 1 pound (down from 1.4 pounds) and is 7.5 mm thick (down 2 mm). The 16 GB Wi-Fi version with a Retina display will cost $499; a version that handles cell phone connections will cost $629. They’ll have the A7 chip, also in the iPhone 5S and ship beginning November 1. They’ll come in silver, white, black and “space gray.” The company will keep its iPad 2 which will cost $399. As for the iPad Mini, it will have a Retina display and A7 chip and a battery that’s supposed to last 10 hours. It will be available sometime next month for $399. No touch ID — which some expected to see. The original iPad Mini will remain in the line up for $299.
The company is stuffing its zippiest technology into a new, high-end Mac Pro computer that will cost $2,999 and be available by year end. With its ability to handle real-time 4K video editing, “it will change the way I make movies,” director-producer Dean Devlin says according to Apple. For those interested in the details, it will have a 3.7 GHz quad core Xeon processor, 12 GB DRAM, 2 GB VRAM, and 256 GB solid state hard drive. Content creators who can’t afford to play in that league will still be able to take advantage of simplified new versions of iMovie, iPhoto, and GarageBand — which will come free with new iOS and OS X devices. Apple also announced today that its OSX Mavericks operating system update will be free, and is available today. Cook kicked off the event by taking a swipe at Microsoft, which just began to sell its Surface 2 tablet. “Our competition is different, they’re confused,” he said. “They chased after netbooks, now they’re trying to turn PCs in to tablets and tablets into PCs.”