A&E Network announced today it will roll out a new brand identity and new tagline: “Be Original” on December 11, during its Duck Dynasty Christmas special. In its announcement, the network noted its programming is 100% original in primetime — compared to, say, USA Network (11% original), TNT (20% original), FX (14% original) and TBS (7% original). “As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for,” said Guy Slattery, EVP Marketing, A&E Network. “Our new tagline embodies who we are and not just what we do,” chimed in David McKillop, General Manager & EVP of A&E Network. “From Duck Dynasty to Bates Motel, we are 100% original with the most unique characters and content in television. ‘Be Original’ is much more than a tagline, it’s a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers.” Wish we had a buck….

Anyway, see if you can remember which networks had these taglines:

Simply Fascinating

A Watson
11 months
A & E at least is airing Longmire; it's a quality show and here's hoping they roll...
Breakout Queens
11 months
A&E is where major network castoffs go to die.
James
11 months
At least A&E's is doing scripted programming again full-time after devoting much of their time doing reality/lifestyle...

There Is No Box

Get More Action

Catch It

We Know Drama

Not Reality. Actuality.

Connect, Play, Share

Imagine Greater

Very Funny

Same Planet. Different World