We have the first casualty of the 2013-14 broadcast season. ABC has pulled freshman drama Lucky 7 after two episodes, the second one posting that unlucky 0.7 adults 18-49 rating on Tuesday. Starting next week, ABC will air repeats of red-hot Scandal — which hit series highs in its third-season premiere last night — in Lucky 7‘s Tuesday 10 PM slot until settling on a permanent replacement. There are no immediate plans to air the already-produced Lucky 7 episodes, and discussions are underway whether to stop production immediately.
The fate of Lucky 7 was sealed by that dismal Week 2 demo rating of 0.7, down 46% from the series’ underwhelming premiere. But in its defense, the adaptation of the British series was a low-key blue-collar ensemble drama with no stars that was launched with hardly any marketing push and no established lead-in (fellow under-promoted new series Trophy Wife) as part of an all-freshman Tuesday lineup.