Legendary Television and Digital Media boss Bruce Rosenblum has made a key executive hire, tapping former Paramount digital chief Thomas Lesinski as President, Digital Content and Distribution, Legendary Digital Media. Lesinski will oversee digital content development, production and distribution, and contribute to designing, evaluating and implementing Legendary’s digital strategy. He reports to Rosenblum, who joined Legendary Entertainment to run the newly created division in June — one month after his exit as President of the Warner Bros Television Group. “Tom has a strong track-record of building innovative and entrepreneurial digital business models and brings significant experience in both traditional and new media. I look forward to his contributions as we build out Legendary’s digital strategy and platform,” Rosenblum said in announcing the hire this afternoon.
Lesinski was president of Paramount Digital Entertainment from 2006 until almost two years ago, when he exited amid a major studio shuffle that saw digital initiatives absorbed under other divisions. While there, he had responsibility for the management, development and distribution of all Paramount filmed entertainment content across digital distribution platforms — online, mobile, portable devices, video games and emerging technologies. His successes there included creating and exploiting such original series as Jackasss 2.5/3.5, the animated Zoolander and Burning Love, now a hit Yahoo and E! series. Lesinski also served as President of Worldwide Home Entertainment for Paramount, and before that he was EVP and GM of Warner Home Entertainment. “This is a great opportunity to join Legendary’s team and help build a significant digital content business,” he said. “Legendary has proven time and time again that it understands its audience and knows how to deliver the type of authentic quality content that it wants.”
Rosenblum was tasked with setting up a business model for Legendary’s expansion into TV and digital as it plans to produce programming across linear and non-linear “on-demand” platforms globally and pursue global digital distribution of its content for broadband, mobile and emerging technologies. He already has tapped some exec positions, including bringing in Gaumont International Television COO Richard Frankie as EVP Business Management, and former Wonderland Sound And Vision president Peter Johnson as EVP Scripted Series Development.