Brian Brooks is a Deadline contributor.
It was all about Fox Searchlight’s Enough Said in the Specialty Box Office. The feature directed by Nicole Holofcener starring Julia Louis-Dreyfus and the late James Gandolfini easily scored the weekend’s highest numbers, taking in $240K in 4 theaters for a $60K average. That is one of the highest PSAs of the year among limited-release titles and a career high for Holofcener. Her previous film, Please Give, opened in April 2010 in 5 theaters, averaging $23,625, while Friends With Money (April 2006) had a $21,047 PSA though that film bowed with 28 runs. It went on to cume over $13.3 million.
The average gives Enough Said bragging rights as one of the year’s best specialty openers, though the likes of Blue Jasmine ($102K average in 6 theaters), Spring Breakers ($87,667 in three theaters) and The Place Beyond The Pines ($69,864 in 4 theaters) remain at the top in terms of opening-weekend averages. Searchlight was naturally happy with the weekend results, noting the film has a 93% on Rotten Tomatoes and heaped praise on the filmmaker and cast. “Audiences have been waiting for a well-written film for adults, and besides Nicole’s core audience, she seems to be reaching a new set of moviegoers who are discovering and appreciating her work,” the distributor said. “We are very happy with the outstanding opening weekend grosses, and while we knew all along that we would do well at the box office, these figures are beyond our wildest expectations.” The company will expand Enough Said to 65 new markets on Friday, while widening in NY and LA. It will head to 180-220 locations.
Oscilloscope’s docu After Tiller had the weekend’s second-highest PSA among titles reporting numbers today, though it was a much more placid $7,750 average in 2 theaters. The film, which profiles the U.S.’ four remaining licensed late-term abortion doctors, grossed $15,500 in two Manhattan locations. Oscilloscope will expand After Tiller to the top 15 markets over the next six weeks and plans a digital/DVD release in early 2014.
The Weinstein Company served up Haute Cuisine in a trio of locations over the weekend. The film averaged $5,106 from a $15,319 gross. The Gallic film about French President François Mitterrand’s commoner chef had been targeted toward foodies and found limited traction. “Foodies will love the movie and we’re going to start it out small and hope it captures their attention,” said TWC’s Erik Lomis, president of Theatrical Distribution, this week. “Harvey is a huge fan of French film, food etc. It’s one of those films that if it catches on, it can do really well.”
Also opening were Samuel Goldwyn’s SXSW audience winner The Short Game, which averaged only $1,800 though it bowed in 17 theaters. China Lion’s Zhang Ziyi-starrer My Lucky Star opened in 23 theaters, grossing $50K for a $2,173 average. The distributor noted the film is its biggest release of 2013 and coincides with its opening in mainland China. The unfortunately titled I Spit On Your Grave, meanwhile, likely had its one and only weekend on the big screen, managing a $346 gross in a single showing.
Tribeca Film and Focus World/Screen Media had not reported weekend numbers for A Single Shot or C.O.G., respectively, this morning.
Second-weekend holdovers Wadjda from Sony Pictures Classics and Submarine Deluxe’s GMO OMG had decent numbers. Saudi Arabia’s Foreign Language Oscar contender added 6 locations in its second frame, grossing $72,702 for an $8K-plus PSA, the highest of the reporting Week 2 holdovers; it has cumed over $210K. Genetic food engineering doc GMO OMG added one run, grossing $14,469 for a $7,235 average. Both films had higher averages than many newcomers. Also holding decently is RiverRain’s thriller Final: The Rapture which averaged just over $6K as did Oscilloscope’s Mother Of George (5 locations). Jayne Mansfield’s Car continued weak, dropping from 11 to 6 locations in its second weekend, averaging only $250. Sundance Selects did not report numbers for Blue Caprice, nor did IM Global/Blumhouse for Plush.
After Tiller (Oscilloscope) NEW [2 Theaters] Weekend $15,500, Average $7,750
Enough Said (Fox Searchlight) NEW [4 Theaters] Weekend $240K, Average $60K
Generation Iron (Vladar) NEW [55 Theaters] Weekend $240K, Average $4,364
Haute Cuisine (The Weinstein Company) NEW [3 Theaters] Weekend $15,319, Average $5,106
I Spit On Your Grave (Anchor Bay) NEW [1 Theater] Weekend $346
My Lucky Star (China Lion) NEW [23 Theaters] Weekend $50K, Average $2,173
The Short Game (Samuel Goldwyn Films) NEW [17 Theaters] Weekend $30,600, Average $1,800
Thanks For Sharing (Roadside Attractions/Lionsgate) NEW [269 Theaters] Weekend $607,670, Average $2,255
Returning / 2nd Weekend
Final: The Rapture (RiverRain) Week 2 [3 Theaters] Weekend $18,129, Average $6,043, Cume $54,466
GMO OMG (Submarine Deluxe) Week 2 [2 Theaters] Weekend $14,469, Average $7,235, Cume $30,739
Jayne Mansfield’s Car (Anchor Bay) Week 2 [6 Theaters] Weekend $1,500, Average $250, Cume $13,918
Mademoiselle C (Cohen Media Group) Week 2 [7 Theaters] Weekend $10,702, Average $1,529, Cume $34,276
Mother Of George (Oscilloscope) Week 2 [5 Theaters] Weekend $30K, Average $6K, Cume $57,237
Wadjda (Sony Pictures Classics) Week 2 [9 Theaters] Weekend $72,702, Average $8,078, Cume $210,530
Holdovers / 3RD+ Weekends
Populaire (The Weinstein Company) Week 3 [20 Theaters] Weekend $28,600, Average $1,430, Cume $106,965
Salinger (The Weinstein Company) Week 3 [138 Theaters] Weekend $182K, Average $1,319, Cume $357,889
The Ultimate Life (High Top Releasing) Week 3 [184 Theaters] Weekend $102K, Average $554, Cume $1,266,912
Afternoon Delight (The Film Arcade) Week 4 [12 Theaters] Weekend $6,636, Average $553, Cume $176,080
The Grandmaster (The Weinstein Company) Week 5 [473 Theaters] Weekend $237K, Average $501, Cume $6,293,417
Short Term 12 (Cinedigm) Week 5 [75 Theaters] Weekend $140,864, Average $1,878, Cume $714,160
Austenland (Sony Pictures Classics) Week 6 [234 Theaters] Weekend $275,700, Average $1,178, Cume $1,570,354
You Will Be My Son (Cohen Media Group) Week 6 [19 Theaters] Weekend $29,159, Average $1,535, Cume $152,575
In A World (Roadside Attractions) Week 7 [144 Theaters] Weekend $257,800, Average $1,790, Cume $2,427,997
The Spectacular Now (A24) Week 8 [571 Theaters] Weekend $425,996, Average $746, Cume $6,445,062
Blue Jasmine (Sony Pictures Classics) Week 9 [847 Theaters] Weekend $1,380,107, Average $1,629, Cume $29,773,602
Fruitvale Station (The Weinstein Company) Week 11 [103 Theaters] Weekend $44K, Average $427, Cume $15,962,680
The Way, Way Back (Fox Searchlight) Week 12 [324 Theaters] Weekend $220K, Average $679, Cume $21,172,618
The Attack (Cohen Media Group) Week 14 [15 Theaters] Weekend $17,639, Average $1,176, Cume $1,701,265