The blast from the past seems to have a very strong digital afterlife. The September 16 debut of Fox’s Sleepy Hollow saw the cross-century Ichabod Crane fantasy mystery drama bolt up 43% in Live+3 to a 5.0/13 from its Live+Same Day of 3.5. That result solidifies Sleepy Hollow’s place as Fox’s best fall drama debut since 24 launched on November 6, 2001 with a 5.4/13. The previous No. 2 spot for Fox was held by 2006’s Standoff, which got a 4.8/12 on September 5. It’s a nice stat but probably more important to Fox right now is that Sleepy Hollow’s 1.5-point ratings gain beat the lifts that NBC’s Revolution (1.4), CBS’ Under The Dome (0.9) and the network’s own heavily DVR-promoted The Following (1.1) drew for the biggest new series L+3 jump this year. In terms of viewership, Sleepy Hollow’s premiere went up to 13.6 million from L+SD’s 10.1 million. That’s the largest L+3 audience movement of any new series debut last season and bests Under The Dome’s 3.2 million gain. With the other Big 3 set to unleash their new dramas next week, all we can say is “let the games begin.”
Fox’s ‘Sleepy Hollow’ Gets Big DVR Boost In Live+3; Beats ‘Revolution’ & ‘Under The Dome’ Lifts
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