(Beverly Hills, Calif. and Dubai, United Arab Emirates) September 24, 2013 – Relativity today announced that the company has formed Relativity Middle East, a wholly-owned subsidiary of Relativity Media. The new venture will be headquartered in the region and be a turnkey content supplier for all forms of content in the region. In addition, the company will partner with Middle East-based producers to create original film, television and digitial entertainment content. At the same time, the studio has entered into a Middle East distribution partnership with Gulf Film, LLC, the leading film distributor and exhibitor in the region, accounting for over 50% of the Middle East’s film releases. As part of the multi-year agreement, Gulf Film will distribute Relativity’s films across all media in the territory including Relativity produced and acquired titles and third party, sales agency titles handled by Relativity International.
This announcement comes as Relativity has been expanding its presence in the Middle East, one of the world’s fastest growing film markets.
Ryan Kavanaugh, Founder and Chief Executive Officer of Relativity said: “Demand for high-quality entertainment content in the Middle East has been expanding rapidly over the past few years. Relativity is committed to building on our already strong presence in the region and to help accelerate growth across the film, television and digital media landscapes.”
Selim El Azar, Chief Executive Officer of Gulf Film, said: “We’re very pleased to announce this partnership, which further cements the synergistic relationship between Gulf Film, the Middle East’s leading film distributor and exhibitor, and Relativity Media, a next-generation studio at the forefront of entertainment.”
Camela Galano, President of Relativity International will oversee the relationship with Gulf Film. She added: “Gulf Film is a leader in the Middle East’s media industry and a tremendous partner to Relativity.”