FXX hasn’t really unveiled itself — the FX comedy-network spinoff debuts originals of It’s Always Sunny In Philadelphia, The League and late-night strip Totally Biased With W. Kamau Bell launch tomorrow night — but the network’s already talking about its Labor Day Warmup numbers. Seems that when you used to be Fox Soccer Channel, even a lobotomizingly long 7 AM-to-midnight Parks & Recreation rerun marathon, followed by a two-hour Mad About You exhumation. will churn up enough viewers to generate gimongous ratings percent increases. This also serves to explain why reporting percent increases so often can be a mug’s game.

Paced by its Parks & Rec marathon, FXX posted primetime gains of 860% in adults 18-34 compared with September 2012 averages. And by 860% we mean 48,000 viewers instead of 5,000. In total viewers, FXX’s Find This Channel Labor Day rerun marathon coughed up a slightly less impressive 108% increase, from 39,000 soccer viewers to 81,000 Parks & Rec-aholics.

Comparing Labor Day to Labor Day, the results are even more stupendous: For Total Day, FXX posted gains of 1,850% in 18-49 compared to Fox Soccer Channel. In fairness, Fox Soccer Channel only averaged 2,000 viewers last Labor Day. FXX’s comedy retread-a-thon logged 54,000 viewers.

Moral of this story? It’s good to be the former Fox Soccer Channel.
Today’s lineup is a less marketable mashup of acquired series reruns and movies. On Wednesday night, however, FXX will hunker down with its signature series: It’s Always Sunny return for its ninth season at 10 PM, The League is back for its fifth season at 10:30 PM. And talker Totally Biased With W. Kamau Bell expands to five nights a week, starting that night at 11 PM.

marcelito
12 months
Firebrand definitely doesn't know what he is talking about. The fact of the matter is that soccer...
carmina burana
12 months
You can watch it on Fox Soccer Plus.
Sir squier
12 months
Damn you dish network! !!!!! Fucking up my sunny. Why why why. Baby I got your money....