Jeni Mulein has been hired for the newly created role of VP Event Series, a new role that points to Fox‘s commitment to large-scale event programming. Mulein comes from Original Film, where she oversaw a number of projects in development including acquiring the spec script The End Of History for Original and Sony Pictures. At Fox she will report to Shana C. Waterman, SVP Multi-Platform Programming & Event Series, and will give input on the creative direction of all upcoming event series in development and in production including Wayward Pines, 24: Live Another Day and Broadchurch. She also will use her film background to find new projects.
Fox has committed to investing as much as $150 million more this year on content creation this year, shifting its emphasis from low-performing repeats on its air while pursuing opportunities to monetize them on other platforms. The network’s strategy includes mixing in limited series like the new 24 and Wayward Pines — slated to air next spring and summer — and the adaptation of UK drama Broadchurch. In August, it added to that list by making a development deal for World War III, an apocalyptic event series from X-Men writer David Hayter and Hatfields & McCoys producer Leslie Greif of Thinkfactory Media.