UPDATED: CW took another step toward making good on its promise to get back into the scripted comedy series business, licensing U.S. broadcast rights to the half-hour comedy series Seed from Canadian production house Entertainment One – eOne. This summer, CW dipped its big toe back into the comedy waters with the resuscitation of the former ABC sketch improv series Whose Line Is It Anyway? That series’ July launch clocked nearly 3 million viewers, making it CW’s most watched unscripted series premiere in six years, and its most watched show in its Tuesday 8 PM slot in nearly five years.
CW’s current president Mark Pedowitz joined the network in spring of 2011, saying one of his priorities would be to get the network back into the comedy game. It was a goal he reiterated most recently at Summer TV Press Tour 2013. CW’s been out of the scripted comedy business since the Everybody Hates Chris/Aliens in America days, back in ’07 — though one of its former comedies, The Game is doing well – over at BET. And yes, there was that summer ’10 stab at comedy, 18 To Life, though that one was DOA, opening with under a million viewers.
Seed tells the story of Harry (Adam Korson), a single, underachieving bachelor/bartender who is also a sperm donor. Harry reluctantly begins a relationship with three recipient families. These are CW’s descriptions of those families: “a laid-back lesbian couple with a 9-year-old son, a neurotically hopeful single mom-to-be, and an uptight, upper-class family with a rebellious teenage daughter.” It’s from the creative team of Joseph Raso (Zombies & Cheerleaders) and award-winning writer/producer Mark Farrell (This Hour Has 22 Minutes, Made In Canada, Corner Gas).