UPDATED: More top executive realignment at NBCU Cable Entertainment. In addition to Jeff Wachtel becoming President and Chief Content Officer, NBCU Cable Entertainment and Chris McCumber being named President, USA Network, Bravo topper Frances Berwick will take on oversight of Oxygen in addition to her current responsibilities. Jason Klarman, who had served as Oxygen Media president since 2010, is leaving the company (read his company memo below). “Frances has been responsible for generating the aspirational programming that’s made Bravo one of the most buzzed about brands in the business,” NBCU Cable Entertainment Bonnie Hammer said. “She’ll not only bring to Oxygen her impeccable brand savvy, but also identify key synergies to bring the same must-see passion to an all-new audience.” Berwick’s promotion consolidates two of NBCU’s pop culture brands, which also include E!. The fourth NBCU cable network with similar focus, Style, is being rebranded as Esquire Network, also part of the big changes unveiled today by Hammer after giving them “months of careful thought.”
After more than five years at Oxygen, I’ve decided it’s time to move on and take on a new challenge. It’s a decision I have weighed for some time and I’m confident it’s the right one.
You’re a fantastic team and I’m incredibly proud of all the work we’ve done together at Oxygen. From the critically acclaimed and award winning Glee Project to The Face, this team has gone the extra mile to develop, create and promote one-of-a-kind, breakthrough programming. And, we delivered results:
— We just had our best ever second quarter among all key demos, placing in the top 20 for women 18-34. And since acquisition, we’ve grown w18-34 by 58%!
— We’ll deliver double digit OCF growth this year and have more than doubled it since acquisition!
— We’ve lead the social revolution in TV with OxygenLive and continue to build on that success with innovative partnerships with everyone from Instagram to Tumblr.
I’m leaving you in great hands with an incredibly talented Oxygen management team. And, while this type of change prompts questions, I can assure you Oxygen’s future is bright and transition plans are being worked on as I write this.
It has been a true honor to work with all of you, building Oxygen into an incredibly valuable asset for the company.
Thanks for all your hard work and dedication, it has made all the difference.