The folks at Yahoo must be yodeling with delight today. A month after posting a disappoint Q2 report, the web giant has usurped Google for the US web-traffic throne. At least for July. Yahoo scored nearly 196.6 million visits during the month, according to comScore, topping Google’s 192.3 million and ending its five-year run at No. 1. That controversial $1.1B acquisition of Tumblr might have had a hand in Yahoo’s win. Although comScore still ranks Tumblr separately — it finished 38th in July — a footnote on the report says the social networking/microblogging site “assigned some portion of traffic to other syndicated entities.” Then again, fantasy football drafts are looming, and no one comes close to Yahoo’s domination in that space.
Yahoo Ends Google’s Five-Year Run Atop Web-Traffic Chart
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