Charlottesville, VA (August 5, 2013) –SNL Kagan announced today it has acquired Multimedia Research Group, Inc. (MRG), a leading media and technology research firm based in Scottsdale, Arizona. SNL Kagan will expand its US and global coverage through this partnership, adding proprietary research, forecasts and analytics on an expanded suite of media technologies surrounding OTT video and pay-TV in markets around the world.
MRG offers analytics and industry intelligence on the video and media ecosystem in markets around the globe. MRG’s major focus areas are pay-TV, OTT video, multiscreen, and the research team produces deep dive studies of video technologies including set-top box, encryption/rights management, middleware, encoding and transcoding. The addition of these resources and coverage areas uniquely positions SNL Kagan to deliver actionable data, insights and advice to operator and vendor marketing, strategy and product executives moving forward.
“Acquiring MRG is an important strategic and geographic expansion. It allows us to grow our global coverage and to strengthen our coverage of cable/satellite/telco TV technology with a group of well-respected veteran analysts,” said Dan Seideman, SNL Kagan Senior Director. “MRG has experienced rapid growth following its relaunch in 2012, and we are thrilled to join with them to deliver exceptional value to the industry.”
“This is an exciting development for MRG’s clients, employees and product, and we could not think of a better partner than SNL Kagan,” remarked MRG CEO, Mike Murray. MRG COO Todd Marcelle added, “SNL Kagan has an industry-leading product delivery platform, a robust and efficient data collection operation, and a proven track record of successful acquisition integration. By adding our strengths in media and technology research, our clients will see the rapid development of new services while providing meaningful growth opportunities for our employees.”