UPDATE, 3:25 PM: It’s official. Dawn Taubin has been named Chief Marketing Officer at DreamWorks Animation. The full release follows below:
PREVIOUS: Jeffrey Katzenberg has hired Dawn Taubin as Chief Marketing Officer at DreamWorks Animation, sources tell Deadline. Taubin’s appointment follows the departure of marketing chief Anne Globe. Katzenberg announced earlier this week that Globe had decided to leave DWA to start her own consulting business. Taubin formerly headed domestic marketing at Warner Bros from 2002 to 2008 where she oversaw the Harry Potter franchise, 300: Rise Of An Empire and the launch of Christopher Nolan’s Batman series. She also marketed the animated Happy Feet for WB. She also served as an award and marketing consultant on The Help and War Horse for DreamWorks Pictures.
Glendale, CA – August 8, 2013 – Dawn Taubin, one of the most experienced marketing executives in the entertainment industry, is joining DreamWorks Animation (Nasdaq: DWA) as chief marketing officer. Taubin, who most recently held the role of president of marketing for Warner Bros., will head all of marketing for the studio including theatrical, television and global brand initiatives.
“Dawn’s vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg. “Her passionate and knowledgable leadership will be integral to the company’s growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”
During Taubin’s six-year tenure as president of domestic marketing for Warner Bros. Pictures, the studio reached the $1 billion mark at the domestic box office every year. Among the films marketed under her leadership are the Harry Potter series, the Oceans series, 300, I Am Legend, Batman Begins and Academy Award-winning films The Departed, Happy Feet and Million Dollar Baby.
After leaving Warner Bros., Taubin began her own company, Cinema Vision, where she has been providing marketing consultation to various entertainment companies including The Walt Disney Company, Sony Pictures, Exclusive Media, Relativity, and Rhino Records. In addition, Taubin is a Professor of Public Relations and Advertising at the Dodge College of Film and Media Arts at Chapman University in Orange, California.
Taubin joined Warner Bros. Pictures in 1989 as vice president of publicity and held various positions until she was promoted to head of marketing in 2002. Prior to that she held positions with MGM/UA Communications and Warner Amex Cable Communications. Taubin has won numerous awards for her campaigns, including being named Advertising Ages Entertainment Marketer of the Year in 2002.