EXCLUSIVE: Amy Winter has stepped down as General Manager of Discovery Communications’ TLC network but will remain with the net as EVP Brand Marketing. According to an informed source, Winter told staff that her plans to relocate her family from Atlanta didn’t work out as planned. Winter has three children under age 7, and her husband works in Atlanta.
As TLC’s GM, she gets credit for Here Comes Honey Boo Boo, Long Island Medium, and Breaking Amish and Secret Princes and their spinoffs; she also greatly expanded the network’s Friday’s Bride Day programming thread. Winter, a longtime TLC marketing exec, was named General Manager and EVP of the network in February 2011, replacing Eileen O’Neill when she was named Group President, Discovery and TLC Networks.When she was named GM, Winter had been most recently TLC’s SVP Marketing – Creative, working in tandem with Tom Carr, SVP Marketing – Strategy. In that post, she commuted between Atlanta and Silver Spring, Md., where Discovery is based.
Discovery confirmed Winter’s change of job title but declined to elaborate. No one has been tapped to replace Winter; O’Neill will assume her responsibilities for the time being, an informed source says.