Univision will finish the July 2013 sweep ratings derby at No. 1 in both the 18-49 and 18-34 demographic groups, beating all of the English-language broadcast networks – a sweep first for the Spanish-language network. During the sweep, Univision is delivering an average audience of nearly 3.6 million total viewers, 1.8 million Adults 18-49, 874,000 Adults 18-34, and 1.1 million Persons 12-34 in primetime. Those stats also put Univision in first place for the sweep among 12-34 year olds — with a 30 percent lead over nearest competitor, Fox. While fourth placed among viewers of all ages (ahead of Fox), Univision leaps to the top of the pack with 18-49-ers, who are the currency of most scripted entertainment programming ad sales. In that age bracket, Univision will wrap the sweep 21 percent ahead of second place broadcaster, Fox.
Univision’s Los Angeles and New York stations are key to the win — the country’s No. 1 and 2 most watched in the country, respectively, during primetime among 18-34, 18-49, and 25-54, during the ratings derby.
Fueling those wins, Univision’s variety show Sabo Gigante (Giant Saturday) is up 16 percent in 18-49 year to year, and its highest rated primetime novella, Amores Verdaderos (True Love) outstrips first-run airings of many English-lanugage programs in key demos.
“Finishing the February sweep as the No. 4 network, ahead of NBC, made a major impact. Wrapping up July – during a time when other networks are investing more than ever in summer programming – as the No. 1 network among both Adults 18-49 and 18-34 for the first time, is making history,” said Univision CEO Randy Falco who, before joining the Univision, spent 30 years at NBC.
With a median age of 37 years old, Univision continues to deliver the youngest viewers during primetime among the top five broadcast networks. It’s winding up the sweep more than 17 years younger than the average of ABC (55), CBS (58), NBC (54) and FOX (47).