Brian Brooks is a Deadline contributor.
Woody Allen‘s Blue Jasmine sparkled at the Box Office this weekend, grossing nearly $603K, out-performing Midnight In Paris ($99,834 debut average in 6 theaters), the director’s best-grossing film to date. The Sony Classics feature opened in 6 theaters, averaging a shiny $102,128, placing the film atop the year’s specialty debuts. “It certainly belies the myth opening,” said SPC’s Michael Barker about debuting against the summer blockbusters. “When we first screened the film I remember we heard that people said, “‘Why aren’t you waiting until the fall?’ Our response was that a good serious film will be a good breath of fresh air.” Jasmine edges out Spring Breakers in the averages game in 2013. The To-Do List, meanwhile, became this summer’s largest opening specialty, bowing in 591 theaters, grossing a cool $1.535M. Coming back down to earth, Hong Kong director Johnnie To’s Drug War opened in one theater, grossing a decent $7K, while fellow Sino title Tiny Times averaged $4,167 in three runs.
Blue Jasmine‘s b.o. cha-ching apparently isn’t an aberration. Fox Searchlight‘s The Way, Way Back and TWC’s Sundance winner Fruitvale Station continue to lure discerning audiences away from the tentpoles. The company said it would take the title wide this weekend and it really delivered. The Weinsteins pushed Fruitvale out to 1,064 theaters (last week in only 34 runs) and the film by this year’s indie darling Ryan Coogler held up. It averaged $4,377 and the distributor touted its numbers Sunday. And Fox Searchlight added 582 runs for its hit The Way, Way Back, grossing $3.3M ($3,724 average). It’s been noted that the film cost a cool $10M to buy, so it will take some time to make a return for the company, but it is clearly showing momentum. Back has cumed about $9 million to date.
Said Searchlight’s Frank Rodriguez Sunday: “We are delighted that we continue to see a strong hold in the art/specialty theaters and while we have not yet completely crossed over, are also beginning to feel that the good word of mouth we were hoping for is finally showing itself in many mainstream multiplexes.”
CBS Films‘ The To-Do List hit a $2,591 average from a hefty 591 runs, the summer’s biggest roll out among the specialties. The company pointed out that it performed well in NYC, LA, DC, Atlanta, Boston and San Francisco, with an audience that was 60% female and nearly the same percentage in the 25-plus range. “Between sizable positive conversation on Twitter, exit polling confirming that audiences liked what they saw [scoring the film an A] and favorable reviews [64 on MetaCritic] – we hope that the film follows the lead of other female-skewing comedies and displays strong legs and scores solid midweek grosses,” said CBS’ Grey Munford. “Writer/director Maggie Carey made this film for just $1.5 million and we look forward to audiences discovering it and helping to spread the word through the rest of the summer.”
Last week’s average topper The Act Of Killing from Drafthouse Films added a pair of showing in its second frame, holding solid with a $12,899 average. There was some insider backlash last weekend when this article pointed out that the unconventional doc made the headline as the year’s top doc in terms of straight numbers, but it clearly isn’t a fluke. Also holding its own is fellow doc Blackfish from Magnolia. The Sundance debut added 15 runs in its second weekend, grossing $160K averaging $8,421.
Blue Jasmine (Sony Pictures Classics) NEW [6 Theaters] Weekend $612,767, Average $102,128
Drug War (Well Go USA/Variance Films) NEW [1 Theater] Weekend $7K
Tiny Times (China Lion) NEW [3 Theaters] Weekend $12,500, Average $4,167
The To Do List (CBS Films) [591 Theaters] Weekend $1,535,000, Average $2,597
Returning / 2nd Weekend
The Act Of Killing (Drafthouse Films) Week 2 [3 Theater] Weekend $38,697, Average $12,899, Cume $81,041
Blackfish (Magnolia Pictures) Week 2 [19 Theaters] Weekend $160K, Average $8,421, Cume $282,713
Computer Chess (Kino Lorber) Week 2 [7 Theaters] Weekend $21K, Average $3K, Cume $45,569
Girl Most Likely (Roadside/Lionsgate) Week 2 [227 Theaters] Weekend $192,425, Average $852, Cume $1,217,539
Only God Forgives (RADiUS-TWC) Week 2 [81 Theaters] Weekend $117,950, Average $1,456, Cume $576,645
Holdovers / 3RD+ Weekends
Crystal Fairy (Sundance Selects) Week 3 [19 Theaters] Weekend $28,500, Average $1,500, Cume $102,067
Fruitvale Station (The Weinstein Company) Week 3 [1,064 Theaters] Weekend $4,657,000, Average $4,377, Cume $6,339,316
Still Mine (Samuel Goldwyn Films) Week 3 [34 Theaters] Weekend $96,900, Average $2,850, Cume $679,595
Stuck In Love (Millennium Entertainment) Week 4 [1 Theater] Weekend $1,705, Cume $72,306
The Way, Way Back (Fox Searchlight) Week 4 [886 Theaters] Weekend $3.3M, Average $3,724, Cume $(almost) $9M
The Attack (Cohen Media Group) Week 6 [44 Theaters] Weekend $101,410, Average $2,305, Cume $1,065,494
Unfinished Song (The Weinstein Company) Week 6 [6 Theaters] Weekend $106K, Average $1,293, Cume $1,258,932
20 Feet From Stardom (RADiUS-TWC) Week 7 [147 Theaters] Weekend $367,872, Average $2,503, Cume $3,000,123
The Bling Ring (A24) Week 7 [34 Theaters] Weekend $50K, Average $1,470, Cume $5,726,634
Much Ado About Nothing (Roadside Attractions/Lionsgate) Week 8 [77 Theaters], Weekend $77,850, Average $1,010, Cume $3,975,741
Fill The Void (Sony Pictures Classics) Week 10 [42 Theaters] Weekend $38,147, Average $908, Cume $1,642,023
Frances Ha (IFC Films) Week 11 [23 Theaters] Weekend $40,480, Average $1,760, Cume $3,852,890
What Maisie Knew (Millennium Entertainment) Week 13 [6 Theaters] Weekend $3,220, Average $537, Cume $1,063,602
Mud (Roadside Attractions/Lionsgate) Week 14 [71 Theaters] Weekend $72,950, Average $1,026, Cume $21,258,272