UPDATED, 9 AM: The broadcast network that seemed to go the most ga-ga over the Royal Baby Birth in daytime yesterday enjoyed the biggest spike in its evening newscast crowd. ABC‘s evening news attracted nearly 650,000 more viewers than it had the previous Monday; NBC attracted an additional 545,000. And taking the high road left CBS at the back with an additional 125,000. Still, NBC’s evening news scored the biggest overall audience — 8 million viewers — followed by ABC’s 7.8 mil, and CBS’s 6.6 mil.
PREVIOUS: The Royal Baby bestowed regal ratings on NBC last night at 10 PM. Metered-market household ratings for NBC’s Dateline special, The Little Prince jumped 47% compared to the numbers Siberia clocked in the same hour the prior Monday. The Little Prince was up 22% compared to the network’s prior three-week average at 10 on Mondays since hockey’s Stanley Cup Finals. The special hung on to its ratings half-hour to half-hour – “flat” being the new “up” at 10 p.m. these days.
(Still, the titled tot was no Stephen King, TV-ratings-wise. While Dateline logged an average of 3.05 million viewers at 10, CBS’s King event-series, Under the Dome bagged 11.4 million Monday night. Dome enjoyed its second straight week of ratings growth and its best numbers since its second week, Royal Baby competition notwithstanding.)
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Earlier in the evening, Royal Baby Birthing led the newscasts on ABC, CBS and NBC Monday. In case you had money on it: yes, ABC News’s Diane Sawyer worked the words “fairytale wedding” into her newscast – the baby having been born two year’s after William and Kate got hitched. Amy Robach addressed the hole in the reporting – no baby name – by reminding viewers it was a week before the world learned new-dad William’s name. Warming up viewers for the network’s planned Babs Walters-anchored Royal Baby special tonight, ABC re-ran bits of an interview with Princess Diana nearly two decades ago in which she talked about love advice she’d given William. NBC’s Brian Williams began his newscast by assuring viewers the family was resting in a London hospital. CBS News’s Scott Pelley informed his viewers of the birth of “a king of England – or at least someone who is in line to be” — The Unnamed New Baby Project being third in line for the throne, behind the extraordinarily patient Prince Charles, and new-dad Prince William.
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NBC’s The Little Prince, Part 1:
NBC’s The Little Prince, Part 2: